The technique used during the creativity workshops is based on heuristic methods. This means that the approach is not necessarily rational, scientific or logical: it circumvents the “normal” approach by using less traditional, but more imaginative and profitable processes. This roundabout ways process, controlled by Innovaxiom’s moderator, leads to the discovery of innovating outcomes to problems considered as insoluble.

In order to give free rein to the creativity of the group’s members, different techniques for mental inhibition release are practised prior to the session. Innovaxiom uses and applies several stimulation methods:

• The associative method or brainstorming: we use the capacity of the participants to rebound on words or expressions appearing during the conversation, and by exploiting associations of ideas.
• The analogical method: starting from an idea, each one expresses what the concept suggests and evokes to him. The words collected are organized according to a dozen axes, in order to reveal an explanation, a new development of the initial formulation.
• The “oneiric” method: we use a grid containing series of questions, as a complement to brainstorming. The group is questioned on various topics, and the answers may lead to the improvement of a company’s product or service.