Creativity is innate. But it can be developed and perfected through training. Competition between companies is becoming fiercer: to survive they need to innovate. That requires the right mix of intellectual ability and creative skills.
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A skill that needs to be tuned |
Creativity delves into the subconscious, picks it over and frees part of it for use by the conscious brain. It is a skill that is thought to be linked to a certain number of factors, including oral and written expression and particular psychological traits. These include having an open mind, displaying a lot of imagination and being a good team-player.
Creativity is a combination of knowledge and skills that lead a person or a company, through lateral thinking, to devise original solutions to problems once considered insoluble.
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The thought process is not the rational, scientific and logical analysis that we usually apply to
problems, but one that escapes the “normal” approach and applies less orthodox methods that have been found to be better adapted. This creative process means allowing your mind to wander where it wants, carried this way and that, without the barriers and rigid frameworks society has led us to accept. A facilitator using heuristic methods applies the “technique” we have developed. This technique, which can seem somewhat anarchic, stimulates the imaginations of the participants who “are looking for innovative solutions” so that they draw out the result from within themselves. …
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Creativity workshops are often led by an innovation committee made up of various people chosen in the company and an experienced facilitator. Before the workshops, various techniques for breaking down mental inhibitions are employed to free up the participants’ creativity There are four major methods for developing creative skills:
• The rational and logical method, which “breaks a problem down” into its component parts; these elements are then re-combined in a different way producing a reformulation of the problem.
• The associative method or brainstorming: this method depends on the ability of the
workshop’s participants to react to words or expressions introduced into the discussion; in
short, it depends on the association of ideas at a group level.
• The analogical method: this is a formalization of the previous method; the workshop takes an idea or an expression, and all the participants then state what this concept means to them. The ideas put forward are organized along a dozen dimensions so as to reveal a new interpretation of the original expression.
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