Visual identity:

Innovaxiom’s experts in marketing and communication work in close cooperation with the company, in order to work out carefully its visual identity. This one is set up through the production of the graphic charter: logo, typeface, colors, patterns, textures, brightness, transparency, etc. Each of these parameters contributes to give the mark its unique style, representative of the company’s “personality”, its vocation. The choice made by our teams must reflect the image the company wishes to promote: modernity, dynamism, technicality…

The logo is the “identity picture” of the trademark :

When our designers and marketing experts work out a logo, they aim at creating a graphic expression of the company’s culture, which must be striking enough to be very quickly remembered. The logo is like a blazon, it carries its patterns, its colors, its motto. Representing its values, it must be original, easily recognizable, readable and accepted at first sight by the public. Its function being to reinforce the image acquired by the company, it is difficult to change it, because that requires a “rehabilitation” process for the customer. However, a change of logo can also represent a revival of the company or express a new dynamics. Our teams often resort to this mean, when such a strategy is wanted by a company.

Acoustic identity :

Innovaxiom provides also a service for “acoustic identity”. This means a musical theme that the companies will integrate in each advertisement which evokes it. This “jingle” is an acoustic signature which is added to the mark, the logo and the slogan. Our goal is to create for the customer an auditive “reflex” recognition of the trademark.