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Market research has defined the marketing target. Operational marketing has translated the strategic axes which marketing defined into actions: promotional operations aim now at ensuring that the product meets its purchasers.
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Promotional operations include a whole of short-term actions which must permanently be evaluated and reorientated according to the target’s evolutions. These actions can take most various forms. They must complement each other without useless and expensive overlapping, and in a coherent way, so that the purchaser perceives one single image of your company and of its product.
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Innovaxiom defines with you the optimal operational communication plan, choosing the media and the dissemination means which will allow to achieve your goal as soon as possible, under the best conditions and at the lowest cost.
In this context, if the action you wish to carry out relates only to one part of your general plan, Innovaxiom ensures the coherence of this action with respect to your global project.
Still it is necessary that the operation is effective! Innovaxiom builds up the messages intended for each target (slogan, logo, jingle, sales points, pictures, etc).
Innovaxiom can also support you throughout your promotional actions in order to analyze their results and refocus them according to the market’s evolution, or to define isolated specific actions which will boost the general action (promotional offer, event, contest, etc). In an international context, Innovaxiom helps you to approach the foreign markets in their diversity, with their linguistic or cultural specific features, etc.
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The action, or the whole of actions that you entrust to us leed to a measurable result; its analysis provides you with a whole of essential information for re-focusing your company’s strategy towards new actions, new products, new markets which will allow to expand your activities.
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Write to
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or call us at +(33)1 43 26 33 29.
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