Your company website can no longer just be a showcase. It can remain a centre of institutional information, but must also advertise the company’s products and services, provide a platform for exchange with customers, suppliers, partners, journalists, employees, etc and act as an on-line shop. For many companies web sales are now a significant proportion of all sales and for the socalled pure-players the web is their sole source of revenue. There is no longer any question about having a web presence. The issue is how your company can use the internet to do business.
|
|
Innovaxiom ensures that your website is fully integrated in your business model. We look at the attractiveness of your site of course, as well as ease of use and performance. However we concentrate on using the website to maximize your business presence on the internet: driving qualified traffic to the site, and providing relevant “conversions” (from simple newsletter subscription to purchase) for various types of visitors. As in all businesses, the aim is to have a customer who comes to the shop, stays, purchases, returns and recommends.
|
|
We start by defining with you the profiles of various qualified visitors. For each profile we define the expected conversion: consultation of a product page, creation of a site account, subscription to a newsletter or RSS feed, document download, product order or purchase, etc. Then we address the navigation paths to achieve these conversions and the relevant calls-to action to guide the visitor through the site. Only at this stage do we look at the aesthetic aspects of the site: they are important (see the page on Brand Names and Tag-Lines) but secondary to the business functions.
|
|
We help you produce the content, checking at each stage that the design is SEO-friendly. Finally we build and deliver the site, which we offer to host if you wish. We also offer SEO services (see separate information sheet).
|
|
Your web-site becomes an integral part of your business. Together with off-site SEO activities you are able to attract qualified visitors, who make full use of all the business functions you decide to offer on the site.
|
|
|