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The brand name is an essential component of a company’s reputation : it is through this name that it will get known, that customers and more generally the public will notice it and retain its existence. Whatever the products and services proposed by the company, the customer will instinctively grant it with values promoted by the name: it is thus essential for the name to be easy to remember, to illustrate topical and sustainable values, and to be able to represent in all the countries of the world, the image you want to be associated with the product or the company (on this topic, see also our page “Brand names and slogans” ).
But it is still necessary for the brand name, at a time where globalization relates as well to business than to forgery, to be well protected (thus becoming a trademark) so that nobody imitates or subverts it for its own profit.
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Taking into account the importance of a company’s brand name or its various sub-brands which are intended for its products families, an outside and expert look is essential. To protect a trademark, it is first necessary to observe different criteria which allow to protect it: a common word of the english language cannot be turned into a trademark. It is then necessary to know subtleties of the French and foreign legislations - and not only in the countries intended for extending sales, but also in those where counterfeiting seems likely to occur.
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From a precise identification of the values which the company intends to promote to the definition of the trademark, from its sonority in the various countries, the auditive and visual feeling it gives, to its pictural image and the drafting of the action plan which will impose it definitively, Innovaxiom supports and guides you.
Innovaxiom will lead all the necessary steps to check that the choosen mark does not interfere with another wich has been already registered, and that the trademark becomes registered and protected in all the territories where it will be active.
A trademark is also a part of the company’s capital: trademarks may be bought and sold. In this field also, Innovaxiom can advise you.
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Your company and its products will wear a name, an identity, a whole of features through which the public will identify them easily, and will intuitively grant them the values that you wish to assert. Your trademark will legally be protected, which ensures you a strong asset of against the attempts for counterfeiting.
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or call us at +(33)1 43 26 33 29.
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